Given that YouTube has over 90 million visits a day (in the US alone) – why do most marketing managers ignore this valuable website as part of their social marketing campaigns?
What Exactly Is Youtube?
Seems an unnecessary question – surely it's a video sharing website and a repository of online videos?
Correct but it is also a search engine. In fact with 80 million visits a day it is the Number 2 search engine on the internet.
So, apart from music and comedy videos, people use YouTube to get more serious information and education. This means that by optimising their video content business marketers can make sure their product or service is easily found and gets lots of views and drives more website traffic.
The broad factors controlling the Youtube search engine rankings fall into three broad areas as follows:
- 1. On-Page SEO Factors:
Videos need to be optimised in a similar way to website pages. However, instead of meta data and body copy, it is important to ensure that keywords appear in the title, description, and tags.
- 2. Off-Page SEO Factors
Just as with a website there are many of these. A major one is inbound links. A YouTube videos should have external links with keyword-rich anchor text pointing to gain authority.
- 3. Community Interaction Factors
In addition to links and the age of each video, YouTube also measures a video's authority based on the interaction that takes place in the interest community or the category in which it is indexed. This means the number of views, ratings, comments, and other interactions. So to have a chance at achieving SEO success in YouTube, the video content must be interesting, engaging, and compelling enough to make people watch it, rate it, and comment on it.
So does your SEO strategy include YouTube? If not it definitely should.
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