Search Engine Optimizing- The need for your Website

Search Engine Optimizing- The need for your Website

Due to globalization the world is moving in a faster place. People are thinking bigger and hence business is moving faster then people could actually think it would. Even small entrepreneurs and businessmen have begun taking the entire world as their target audience to promote their products and services. And this is achieved with the help of the internet. Through their website they manage to promote their product. The webpages contain all the information required by the user about the products. Attractive pictures can also be seen on these sites. Once the websites are built and taken live the question arrives as to why there are no viewers to the site. Why are people not visiting my site??
Website owner sometimes even hold the programmer responsible for this which is not correct. The need for the website is SEO & SEM i.e., Search Engine Optimization & Search Engine Marketing.
Search Engine Optimization is the technique in which you promote your website so that it appears on the first page of the search engine like Google.com. What is the use of having a website when it doent appear in the search engines. If a person wants a product the first place he/she will go online to search is the search engines. Right? And if you page doesn’t appear on the first page that means your website is not optimized enough.

A few thoughts to keep in mind for the SEO & SEM point of view.

Keywords: You should select a few keywords for your website. Theses words will uniquely describe your site. With the help of Gooogle adwords find a few ore related to those and then shortlist them. Don’t keep the list long. Even 5 would be sufficient.

Page Titles: once you have selected the keywords, add these keywords in the page titles and their description. This enables Google to index your site easily and faster.

Page Content: Your website will contain articles about your product and services. Add keywords in that also. It is important that Google indexes these also.

When it comes to articles, you can also submit articles about your product to free article hosting website. This will increase this links to your site.

Pay Per Click: This is a very important tool that many websites owner don’t use that lead to fewer views of their site. Here you will be given the option of having the advertisement of tour site appear on a thousand’s of other site everyday. Imagine the number of page views you will get. An excellent example of this is SpeedPPC.

Link Building: An important part of SEO is link building. Do a little research and find a few websites who will be willing to paste your link on their site. You might even have to paste theirs on your site. This process helps in increasing your backlinks and thus increase your google ranking.